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Generation x douglas coupland sparknotes5/23/2023 ![]() ![]() At the time of writing of her book (1995), Boomers according to her definition, were about 70 million strong.Īccording to Ritchie's definition, Generation Xers were born in the two decades spanning 19. Ritchie defines the Baby Boom generation as those born between 19 (a slightly different definition than that given by some analysts, who define this generation as having been born between the years 19). (Others have termed this generation the 'Thirties', since they are the thirteenth generation since the founding of America.)īut first, some definitions. This generation, sandwiched immediately between the baby boomers and the baby boomers' children, she calls 'Generation X', after the term used in the Douglas Coupland book. ![]() Karen Ritchie's main thesis is that baby boomers (who are now in charge of most marketing and business decisions within companies) are so obsessed with their own generation and with seeing themselves as young, that they have largely ignored the huge generation immediately behind them and coming up through the ranks. ![]()
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